Mercedes PRO Sales Impulse
MERCEDES-BENZ
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The “Mercedes PRO” fleet management tool from Mercedes-Benz connects fleet managers, drivers, and vehicles directly with one another. For the promotional video highlighting the system’s benefits, the Straße and Sprinter models were brought to life on a desk: a miniature model world meets 3D animation. Within a week, a miniature world was built on a desk top. The Sprinters were later added to the asphalt in a 3D visualization.
Services: Concept development, set construction, film production, post-production, 3D animation, sound design, sound mixing
Agency: BRAINWAVE
Client: Mercedes-Benz
